INSTAGRAM BRAND MOMENTS AT THE CENTER OF DISCOVERY
Commission from NYC invited us to work in this project. We collaborated with the Instagram team to help them tell the story of the role Instagram plays for brands. The video was created to celebrate various brands and the rest of the Instagram community, bringing their stories to life through the power of visual imagery and sharing moments of discovery. The project included filming with our teams in NYC, Rio de Janeiro and Singapore.
Thanks to Harrison Winter and Dan Tundis for inviting us.
Executive Produced and Creative Direction by Harrison Winter, lead line producer Dan Tundis, local direction / cinematography in NYC by Brandon Bloch (director / cinematographer names for Rio and Singapore are available upon request and are part of the Co.MISSION global network). Additional producers include Gaby Tamariz, Thompson Brandes and Zach Jopling.
Co.MISSION’s Role: Curation, selection and management of filmmaker teams across 3 countries from the Co.MISSION network. Concepting of shot ideas by each local Co.MISSION team. Creative direction to select directors / cinematographers with a consistent aesthetic style to ensure footage from all 3 teams would tell a cohesive story in the final edit. For quality control, our team had multiple video chats and created detailed production guidelines to align each team prior to filming. All filming and direction of real people across 3 countries was led by the Co.MISSION team to capture authentic, real moments. Sourcing of real people and locations in each country to be on camera to ensure authenticity. Unified camera selection for all filmmakers, securing gear, global production insurance, sound, release forms and matching release forms to release photos, production logistic documents to ensure all hard drives and files were organized and labeled in a consistent way across every city, transcoding all footage locally, shipping of hard drives and customs classification to ensure the drives cleared quickly through customs.